《商業研究雜志》將商業研究發展的理論應用于實際的商業情況。認識到業務活動的許多領域之間錯綜復雜的關系，JBR在實際業務環境中檢查各種業務決策、流程和活動。定期評估買方行為、金融、組織理論與行為、市場營銷、風險與保險以及國際業務方面的理論與實證進展。《華爾街日報》為高管、研究人員和學者等出版，幫助將實證研究應用于實際情況，并將理論研究成果應用于商業世界的現實。

The Journal of Business Research applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBR examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.