雖然《歐洲市場營銷雜志》保留了歐洲品牌的身份，但我們是一家真正的國際期刊，積極鼓勵來自廣泛市場營銷領域的學者的全球貢獻。我們歡迎來自市場營銷領域廣泛研究傳統的創新和開創性貢獻，特別是鼓勵概念發展和研究方法的創新想法。EJM并不傾向于經驗工作或純理論，也不傾向于一種特定的方法或方法。

Whilst the European Journal of Marketing retains a European brand identity we are a truly international journal, actively encouraging global contributions from scholars across the broad domain of marketing. We welcome novel and ground-breaking contributions from a wide range of research traditions within marketing, particularly encouraging innovative ideas in conceptual developments and research methodologies. The EJM is not preferentially disposed towards either empirical work or pure theory, nor towards one particular method or approach.