《消費(fèi)者行為雜志》旨在通過(guò)發(fā)表雙盲同行評(píng)議、高質(zhì)量理論和實(shí)證研究來(lái)促進(jìn)對(duì)消費(fèi)者行為、消費(fèi)者研究和消費(fèi)的理解。一個(gè)具有社會(huì)科學(xué)基礎(chǔ)的國(guó)際學(xué)術(shù)期刊，JCB有一個(gè)多樣化和多學(xué)科的觀點(diǎn)，旨在展示創(chuàng)新的、可替代的和有爭(zhēng)議的消費(fèi)者行為表現(xiàn)，以及消費(fèi)者研究傳統(tǒng)的最新發(fā)展。

The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research. An international academic journal with a foundation in the social sciences, the JCB has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.